Many Avenues for Medium-Term Growth: Manitoba’s Travel Market Outlook to 2028

Many Avenues for Medium-Term Growth: Manitoba’s Travel Market Outlook to 2028

Provincial
Pages:15 pages13 min read

Author: The Conference Board of Canada

$395.00

This report contains a review of and outlook for tourism activity in Manitoba. It examines domestic, U.S., and overseas activity and considers the situation in Winnipeg.

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This quarter, we look at expectations for tourist visitations in Manitoba over the medium term. Overnight visits to the province are expected to remain flat this year, to surge in 2025, and to level off in 2026. How will domestic visits from within the province and the rest of Canada factor in this trend? What can we expect in visitations from the U.S. and overseas? Will increased interest in Indigenous and Francophone cultural events attract more visitors to the province this year and beyond?

Read the issue briefing to get the full analysis.

Key findings
Manitoba snapshot
Overview
Domestic activity
United States and overseas
City highlight: Winnipeg
Overall performance
Appendix A: Bibliography
Methodology

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