Laying the Foundation for Successful Innovation: Managing the Unmanageable

As pressures mount for greater profitability, growth and enhanced shareholder value, the spotlight is turning to innovation and to firms’ capacity to innovate. How do highly innovative firms create the conditions for successful innovation?

Document Highlights

How are leading firms organizing to meet the challenge of how to build innovative organizations. The four host companies visited during this study tour—Motorola, Toyota Motor Sales, Starbucks Coffee Company, and Java and Sun Microsystems—share their experiences with innovation.

This study looks at:

• laying the foundations of innovation-driven growth;
• managing the unmanageable;
• creating the context for successful innovation; and
• the role of leaders.