Don’t Gamble with Goodwill: The Value of Effectively Communicating Risks

When risks affect the public, a company must plan their risk communication strategy by taking into account how they will engage their audience and foster an environment where an open and honest dialogue can be maintained.

Document Highlights

Risk communication is the process of sharing information about an actual or perceived risk in an open frank manner. It is essential to building trust and credibility with your audience, be it the community, public, employees, shareholders or other stakeholders.

This research looks at:

• knowing when to communicate risks;
• understanding the variables affecting risk communication; and
• developing a more effective communication program.