From Clicks to Content: Digital Marketing Skills Trends
In this research, we use job postings data from Vicinity Jobs and projections from The Conference Board of Canada’s Model of Occupations, Skills and Technology to examine the hiring demand for digital marketing skills by Canadian employers.
Which sectors have the highest overall demand for digital marketing skills? Has a higher demand led to wage growth for jobs requiring these skills? How can post-secondary institutions adapt their training programs to equip graduates with the digital marketing skills necessary to navigate careers in an evolving technological landscape?
Read the issue briefing to get our full analysis.
Key findings
Digital marketing skills—looking ahead
Employer demand for digital marketing skills
Recommendations
Appendix A: Methodology
Appendix B: Bibliography
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