Consumer Expectations on the Social Accountability of Business

This report, based on a survey of 1,000 consumers, is designed to help companies better understand the factors and the perceptions that drive public opinion of the role of business.

Document Highlights

This report, based on a survey of 1,000 consumers, is designed to help companies better understand the factors and the perceptions that drive public opinion of the role of business.

Topics covered:

• The Role of Companies
• Expectations of Companies
• Corporate Citizenship and Social Responsibility
• Personal Activism
• Long-term performance payments
• Stock option grants

Special features:

• description of survey method and respondent demographics
• summary of key findings
• concluding section of ‘Insights on the Issues’