Canadian Corporate Community Investment Benchmarking Report

This report summarizes a 2012 Canadian survey examining the ways companies support community initiatives. One hundred and eighty companies, which collectively employed almost 1 million people and contributed over $710 million to communities in 2011, responded to the survey. Six municipalities also replied.

While many organizations invest in communities, just a few account for most of the investment; 13 per cent of firms made 72 per cent of the contributions reported. The four most common types of contributions are money, sponsorships and marketing activities, in-kind donations, and volunteer time. The most common recipients of community investment dollars are civic and community organizations, and health care organizations.

Enhancing company culture and reputation is a primary motivation behind many community investment programs. Most programs have no more than three full-time employees.

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