Supply Not Demand Will Limit Tourism Growth: British Columbia’s Travel Markets Outlook to 2028
While natural hazards like wildfires will strongly influence travel to B.C. throughout the forecast period, we project an increase in total overnight visits in 2025 through 2028.
What will be the impact on within-province visits from federal changes to immigration programs? Will increasing air capacity between China and Canada bring visitor levels back up from the low levels we saw in 2019? To what degree will the slate of major events set to be hosted by Vancouver bolster tourism growth?
Read the online experience to get our full analysis.
Key findings
British Columbia snapshot
Overview
Domestic activity
United States and overseas
Overall performance
Appendix A: Bibliography


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