Big Data Doesn’t Mean “Big Brother”: Employee Trust and the Next Generation of Human Capital Analytics

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Big Data Doesn’t Mean “Big Brother”: Employee Trust and the Next Generation of Human Capital Analytics

People and Culture Technology and Innovation Analysis

Author: Conference Board Inc., Mary B. Young

$605.00

To stay competitive, organizations must build stronger capabilities in human capital analytics data collection and analysis. To start on this path, they must:

  • Reach out to key stakeholders at the organization and establish an HCA governance group and code of conduct;
  • Allow employees to own their data, commit to using only employee-provided personal information, protect individual identities and individual-level data, and offer employees some benefit in exchange for supporting the effort; and
  • Be transparent about their motives for collecting data and the business case for doing so.

Trust is a prerequisite for employee participation, and the opportunities for misunderstanding are abundant.

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We expect to see a widening performance gap between companies that excel at using new data sources and tools to optimize human capital and those that don’t.

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