In this research, we provide an outlook for the tourism industry in Alberta to 2028 and consider the factors affecting continued recovery, including population growth and air capacity dynamics.
Tourism to Alberta is poised to surge, outpacing the national average, but what factors are propelling a stronger-than-expected result for within-province visits? Are Alberta’s supply-side and wage-growth indicators robust enough to accommodate this boon? What economic and political elements could hold back a more extensive increase in overseas visitors, and how will government strategies make an impact?
Read the issue briefing to get our full analysis.
Key findings
Alberta snapshot
Overview
Domestic activity
United States and overseas
City highlight: Calgary
City highlight: Edmonton
Overall performance
Appendix A—Bibliography
Methodology
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