This report contains a review of and outlook for tourism activity in Alberta, assessing the impact on tourism of COVID-19 and the public health restrictions. It examines domestic, U.S., and overseas activity as well as considering the situation in Calgary and Edmonton.
- The recent lifting of COVID restrictions bodes well for Alberta and will be crucial to recovery during the peak summer months.
- Visits and tourism spending in province will reach their pre-pandemic levels in 2024.
- Elevated inflation, especially from energy prices, will lead Albertans to cut back on long-haul travels and stay closer to home in 2022 and 2023.
- International travel to the province will recover more slowly than the domestic segment, but we forecast full recovery in 2025.
- Edmonton’s tourism sector will recover more rapidly than will Calgary’s, as the former city relies less on international visitors.
- There are significant downside risks to our outlook, ranging from labour shortages and high inflation to the spread of new COVID-19 variants.