As coaching is increasingly being viewed as a perk, companies are expanding it to reach lower ranks of employees through internal coaching, team coaching, and manager-as-coach.
Document Highlights
The use of coaching continues to increase, and companies are realizing that it’s not just for the top layer of management any more. Large swaths of the employee population can benefit from its services. As a result, organizations are using more internal coaches, team coaching, managers or other leaders as coaches, and coaching apps or other technology to reach a broader group of workers. The biggest challenges include scaling coaching services, creating a coaching culture, implementing a coaching strategy to move further along the coaching maturity scale, and measuring the ROI of a coaching engagement.
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