Sounding Tours

Identifying the skills that will be needed for tomorrow’s world of work.

What do Canadians think about the future of work and skills?

In collaboration with the Future Skills Centre, The Conference Board of Canada talked with Canadians who are actively engaged in the country’s skills and training community, as well as individuals interested in learning more about skills development and the future of work.

We wanted to know:

  • How are economies, jobs, education, and training changing across Canada?
  • How can we support pandemic recovery?
  • How has the COVID-19 pandemic impacted local labour markets, economies, and society?
  • What do Canadians think will be necessary to train a future generation of students and workers?


Sounding tour “stops”


Total participants

Regional and Virtual Sounding Tours

The Regional Sounding Tour (RST) brought together Canadians who are actively involved or interested in education, employment, skills, and training.

We wanted to know what does—and doesn’t—work for skills development, and how skills and training play a role in leaders’ strategic priorities. The RSTs were held in-person between October 2019 and October 2020.

The Virtual Regional Sounding Tour (VRST) focused on how the country has been impacted by COVID-19, and how the Future Skills Centre can help on the road to recovery. The VRSTs were held virtually between December 2020 and March 2021.

What Did We Learn?

Five key themes emerged from both sounding tours.

Man reading from tablet device

Equitable Recoveries

Leaders across Canada agreed: COVID-19 has both exposed and increased inequalities. Participants were concerned about the disproportionate impact of the pandemic on certain groups, such as:

  • Youth, including international students
  • Indigenous peoples
  • Women
  • Newcomers to Canada
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Essential Skills

We heard that some essential skills are particularly necessary in a post-pandemic world. They are:

  • Social and emotional skills (e.g., communication and resilience)
  • Digital literacy (e.g., being able to learn and work online)
  • Employability skills (e.g., punctuality, professionalism)
  • Awareness of career options and pathways

Participants believed these skills only grew in importance during the pandemic. They’re transferable, and can help Canadians navigate through career changes and tough times.

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Reimagining Post-secondary Education

Participants agreed that post-secondary education needs to be relevant and impactful. Institutions should consider:

  • Keeping virtual learning options available, even post-pandemic
  • Creating greater flexibility in course programming and delivery
  • Offering more pre-employment experiences, such as co-ops and internships, to enhance students’ skills during their education and training
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The Changing Nature of Work

The pandemic hastened changes in the workforce, pushing Canadians to think deeply about the future of work. Participants highlighted some priorities:

  • More flexibility and forward-thinking in the workplace
  • Upskilling and reskilling opportunities to help people adapt to changing job availabilities
  • Greater support for employers, employees, and job-seekers
  • Additional collaborations and partnerships within and across the sector
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Social and Digital Infrastructure

Infrastructure—both social and digital—is necessary for Canadians to build thriving regions. Communities that face larger challenges need social and digital infrastructures that:

  • Help prepare for the future of work
  • Ensure a better quality of life, growth, and economic well-being
  • Facilitate different ways to deliver training
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2019 Regional Sounding Tour Findings

For each stop of the Regional Sounding Tour, we produced a report-back to summarize the challenges people were facing and what they were concerned about. A national report-back was also produced.


November 12, 2019  |  University of Calgary


November 4, 2019  |  University College of the North


January 30, 2020  |  Red River College

New Brunswick

November 20, 2019  |  Université de Moncton

Newfoundland and Labrador

October 30, 2019  |  Memorial University

Newfoundland and Labrador

October 31, 2019  |  Humber Valley Resort

Northwest Territories

March 6, 2020  |  The Explorer Hotel

Nova Scotia

November 22, 2019  |  Halifax Convention Centre


March 11, 2020  |  Frobisher Inn


November 14, 2019  |  Collage Boreal

Prince Edward Island

February 12, 2020  |  Holland College


February 27, 2020  |  Delta Hotel Bessborough


March 4, 2020  |  Kwanlin Dün Cultural Centre

Who Attended?

Most participants who attended both the RST and VRST were employers and professionals working in government, post-secondary institutions, professional associations, and non-profit organizations across Canada.

Regional Sounding Tour Statistics







Provinces and territories

RST Attendees by Sector

(per cent)

Post−secondary institution 38% Government 20% Non−profit 23% Professional association 2% Employer 11% Other 6%

Note: Information regarding the sectors of participants who attended in Halifax, Nova Scotia; Saskatoon, Saskatchewan; and Moncton, New Brunswick was not available.

RST Attendees by Region

(per cent)

Iqualuit 2% Sudbury 7% Whitehorse 2% Yellowknife 3% P.E.I. (province) 7% Winnipeg 13% Calgary 10% Humber Valley 4% St. John 8% Halifax 20% Moncton 12% Saskatoon 12%

Virtual Regional Sounding Tour Statistics







Provinces and territories

VRST Attendees by Sector

(per cent)

Post−secondary institution 27% Government 26% Non−profit 25% Professional association 6% Employer 11% Other 5%

VRST Attendees by Region

(per cent)

Sask. 5% Nun. 2% Man. 8% Ont. North 6% N.W.T. 7% Y.T. 3% Que. 7% N.S. 6% P.E.I. 13% N.L. 9% Alta. 13% N.B. 8% B.C. 6% Ont. South 7%

What Did We Ask?

The RST discussions focused around six core questions, each illustrating one of our six discussion themes:

  1. Regional skills priorities
  2. Career skills
  3. Vulnerable populations
  4. Existing initiatives
  5. Knowledge mobilization
  6. Vision

Each core question was accompanied by a few probing questions to better understand the core question or to facilitate dialogue.

Purpose Core question Probe question

Regional skills priorities

What are the key issues or challenges with respect to skills development in your community and region?

Are there any regional or geographic considerations we should address?

How does skills development fit into your organization’s strategic priorities?

Career skills

What would you say are the most important skills for career success?

Which skills are growing in importance and why? (Both technical and non-technical skills)

Have you changed the way you work or engage in education in response?

Are there skills deficiencies in:

  • new graduates?
  • mid-career workers?

Vulnerable populations

What are the important considerations for certain groups that could be at risk of being left behind?

Vulnerable populations being, for example, women, Indigenous, persons with disabilities, marginalized youth, racialized minorities, and newcomers.

Existing initiatives

What initiatives or programs are currently under way in your region that are working to tackle skills and labour challenges?

What seems to be working and what needs improvement?

What responsibilities do post-secondary education institutions have for training?

What responsibilities do employers have?

How can the Future Skills Centre structure its activities to complement the activities?

Are there any successes or challenges with supporting vulnerable groups to overcome barriers to employment?

Knowledge mobilization

What are the best ways to share information with people in your community?

If we want to share information on our activities or engage people in your community, what channels should we use? (Prompt participants to identify solutions for their unique group.)


What is your vision for a skills ecosystem that better meets the needs of your community and the people in it?

What needs to be in place to get there?

The VRST had a total of four core questions relating to challenges faced during the pandemic.

  1. How has COVID changed your program priorities?
  2. What current labour market challenges are you experiencing in your own area?
  3. What has worked in response to these challenges?
  4. What are the current or proposed skills or initiatives you have to these challenges?


In total, we analyzed 92 transcripts (52 from the RST, 40 from the VRST) to help us understand communities’ needs and think of a regional approach to skills training that aligns with the future of work.

Data was organized by region and whether it took place in-person or virtually. Team members created a codebook to code transcripts consistently. We also looked at popular themes in grey literature (news clippings, journal articles) to help us identify the latest research in skills gaps, upskilling, equity, and shifts due to the pandemic. We coded only conversations from participants, removing all staff commentary and remarks. NVivo 12 software was used to code all interviews.

In partnership with:

Toronto Metropolitan University
The Conference Board of Canada
Funded by the Government of Canada’s Future Skills Program