Travel Markets Outlook

Switching to Glide

Canadians love to spend on travel and tourism. Even as dark clouds formed above the economy, this spending continued largely unabated for much of 2022 and into 2023. After being unable to travel for more than two years during the height of the pandemic, pent-up demand helped to set the pace of the tourism industry’s recovery.

January 4, 2024  •  8-min read

Outlooks to 2027, by region

Alberta

Strong Domestic and U.S. Visitation Aiding Recovery 

January 18, 2024  •  10-min read

Forthcoming

British Columbia

Chinese Visitors Remain the Billion-Dollar Question

January 23, 2024  •  11-min read

Forthcoming

Manitoba

Tourism to Beat Steadily in Canada’s Heart

January 25, 2024  •  20-min read

Forthcoming

New Brunswick

Resilient U.S. Market Will Support Growth

February 8, 2024  •  11-min read

Forthcoming

Newfoundland & Labrador

More Connections Delivering More Visitors

January 25, 2024  •  13-min read

Forthcoming

Nova Scotia

Returning U.S. Visitors Will Drive Medium-Term Growth

January 29, 2024  •  12-min read

Forthcoming

Ontario

Diversity of Overseas Source Markets Will Support Growth 

January 24, 2024  •  12-min read

Forthcoming

Prince Edward Island

Tourism to Sail Steadily Through All Seasons

February 5, 2024  •  11-min read

Forthcoming

Quebec

French Tourists Leading the Way to Recovery

February 6, 2024  •  13-min read

Forthcoming

Québec

Les touristes français en tête de la reprise

6 février 2024  •  15 min lecture

Forthcoming

Saskatchewan

Within-province tourism propelling recovery

February 5, 2024  •  11-min read

Forthcoming

Yukon

Reliance on International Visitors Keeps Recovery at a Distance

February 8, 2024  •  12-min read

Forthcoming

Excess Baggage Won’t Impede Tourism’s Flight

Tourism activity in Canada remains below its pre-pandemic trajectory, three years after the pandemic first struck. But a steadier rhythm is returning. Fears of COVID-19 have eased and the impact of the pandemic is receding.

June 27, 2023  •  8-min read

Alberta

Stampeding Toward Recovery 

July 18, 2023  •  15-min read

Forthcoming

British Columbia

Return of Chinese Visitors Will Boost Visitation

July 18, 2023  •  15-min read

Forthcoming

Manitoba

Tourism’s Recovery Won’t Skip a Beat 

August 16, 2023  •  20-min read

Forthcoming

New Brunswick

Return of U.S. Visitors Will Give Province an Edge

July 24, 2023  •  10-min read

Forthcoming

Newfoundland & Labrador

Looking for Connections

August 9, 2023  •  20-min read

Forthcoming

Nova Scotia

Moving Forward Through Fire

July 20, 2023  •  15-min read

Forthcoming

Ontario

Turning Back Toward International Visitors

July 19, 2023  •  15-min read

Forthcoming

Prince Edward Island

Tempests Won’t Halt Tourism’s Recovery

August 22, 2023  •  20-min read

Forthcoming

Quebec

Labour Woes Will Drag Tourism’s Growth Potential

August 23, 2023  •  20-min read

Forthcoming

Québec

Saskatchewan

Recovery Lagging, But Province Has Plenty of Potential

August 22, 2023  •  20-min read

Forthcoming

Yukon

International Visitors Heading North Again

July 27, 2023  •  10-min read

Forthcoming

Authors

Senior Economist

Canadian Tourism Research Institute

This institute serves the travel and tourism industry by providing in-depth analysis of travel activity by both Canadians and visitors. Keep up-to-date on trends and market intelligence though consolidated global data, regional forecasts, and seasonal travel surveys.

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