The Dual Imperative for Canadian CEOs

Exploring PwC’s 26th Annual Global CEO Survey

CEOs today are faced with a critical question: How do they balance reinventing their business to succeed in a changing world with the need to manage short-term pressures and challenges?

The findings from PwC’s Global CEO Survey reflect the growing tensions between transforming a business to adapt to longer-term threats and trends and navigating increasingly challenging immediate issues like high inflation, macroeconomic volatility, and geopolitical uncertainty. PwC’s annual survey breaks down this dual imperative by highlighting key aspects of what it takes to succeed in this complex environment.