Travel Markets Outlook: Metropolitan Focus, Spring 2017

The Conference Board of Canada, 16 pages, May 19, 2017
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This report offers an in-depth analysis and forecast for tourism activity in Canada and in nine major metropolitan areas. The report also provides an outlook for domestic, United States, and key overseas markets such as Europe and Asia. A companion publication, Travel Markets Outlook: National Focus, forecasts tourism activity in the provinces and Yukon.

Document Highlights

  • Halifax will continue to build on last year’s 5.0 per cent increase in overnight visits, benefiting from increased domestic air capacity and cruise ship activity, as well as the completion the Nova Centre.
  • Overnight travel to Montréal will see a significant boost from the hosting of events around the city’s 375th anniversary, as well as large conventions and sports events. Overnight visits are forecast to increase 5.5 per cent this year.
  • Pleasure travel to Ottawa–Gatineau is expected to get a solid boost from activities related to the 150th anniversary of Confederation. With the hosting of major events—such as the Juno Awards, the 125th anniversary of the Stanley Cup, and the 105th Grey Cup—overnight visits are forecast to increase 6.0 per cent in 2017.
  • Overseas travel to Toronto will see a boost this year from increased air capacity, while domestic travel should benefit from hosting major sporting events. Overnight visits to the city are projected to increase a further 4.5 per cent in 2017.
  • After a weak 2016, overnight visits to Calgary are forecast to increase 3.2 per cent in 2017, thanks largely to increases in both domestic and international air capacity.
  • Like Calgary, Edmonton struggled last year, but should see an increase of 2.6 per cent in overnight visits this year as Alberta’s economy recovers.
  • Vancouver will build on last year’s record travel numbers, with overnight travel projected to increase another 5.0 per cent in 2017.

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