Competitive Value Guide™: ISO50501 Compatible Corporate Innovation Management Diagnostic Tool

The Conference Board of Canada, 92 pages, May 16, 2017
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The Competitive Value Guide is an online tool that helps company executives, investors, government agencies, and industry associations enhance performance and achieve higher returns on innovation investments.

Document Highlights

The Competitive Value Guide (CoVG) described in this report addresses the needs of CEOs and executives of small, mid-sized, and large companies. It also benefits senior managers of government economic development agencies and funding institutions concerned with competitive economic performance and wastage of innovation investments due to lack of proper tools and poor management of innovation.

The Guide is a simple-to-use and informative tool that captures the company’s executives’ knowledge of their organization in its own competitive market context, diagnoses their company’s innovation management practices, and instructs them on how the company should respond to competitive pressures and market opportunities. The CoVG is readily available as SaaS (Software-as-a-service) tools compatible with the ISO50501 innovation management standard. It uses a straightforward, online questionnaire that does not require any special preparation or assistance. The CoVG is affordable, and easy to use and re-use. The Competitive Value Guide can be accessed at

Table of Contents

Chapter 1 Background to the Guide
Chapter 2 Corporate Innovation Management: Concepts, Measurements, Tools, and the ISO50501 Standard
Chapter 3 Diagnosing and Guiding Innovation Management With the Competitive Value Guide
Chapter 4 Applications and Usage Examples of the Competitive Value Guide
Companies and Consultants
Team Assessment: Detecting and Fixing Management Divergences
Consultant Competitive Value Guide Assessments
Investors and Financial (Public or Private) Institutions
Government Agencies, Research Institutions, and Industry Associations
Chapter 5 Conclusions
Appendix A Bibliography

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