Intellectual Property for SMEs: Managing Risks and Optimizing Benefits

The Conference Board of Canada, September 30, 2016
Recorded Webinar
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The knowledge economy is acutely dependent on various domestic and international legal regimes that transform innovative ideas into “knowledge products”: tradable commodities that can be bought and sold in the global marketplace. Since intellectual property rights (IP) are a mechanism through which innovative ideas are commercialized, IP is quickly becoming the primary currency of this new international economic order. is your organization as familiar with this process as it should be?

Canadian businesses, and in particular SMEs, need to become experts at the mechanics of IP and how to strategically leverage IP rights to their competitive advantage. They must be able to seize commercial opportunities as they present themselves and be adept at optimizing the practices and techniques surrounding their IP assets in order to ensure efficiency of production. They also need to be able to understand and manage the risks that IP can pose.

So where does your organization fit? Are you as familiar with the ins and outs of IP rights as you should be? Are you missing out on potential opportunities? Are you unprepared for potential risks?

Webinar Highlights

Join Intellectual Property experts Myra Tawfik and Karima Bawa for this 60-minute webinar on the importance of having an IP strategy for small and medium-sized business in Canada. This session will explore:

  • What an IP strategy is and how it differs from traditional approaches to IP
  • The different forms of IP protection and how various forms of IP can be used in combination to achieve optimal results
  • How IP can be:
    • a valuable business asset
    • used offensively (to deter competitors)
    • used defensively (to deter third party suits or to offset payment of royalties to third parties)
    • used to generate revenue
  • The risks associated with IP and how to seek to manage them especially in a global environment

About Myra

Photo of Myra TawfikProfessor Myra Tawfik is a law professor and the EPICentre Professor of IP Commercialization and Strategy at the University of Windsor and a Senior Fellow at the Centre for International Governance Innovation (“CIGI”). She is an expert in intellectual property law and her research and teaching interests lie in the areas of copyright law, trademark law, international IP law, IP strategy and IP legal history. As a Senior Fellow at CIGI, she leads research on capacity-building in IP literacy, IP strategy and access to IP legal services. In addition, along with her CIGI colleague, Karima Bawa, she has developed a massive open online course (MOOC) titled Foundations of IP Strategy which will be publicly available in the fall of 2016.

About Karima

Photo of Karima BawaKarima Bawa is a Senior Fellow at the Centre for International Governance and Innovation (“CIGI”). At CIGI, she has undertaken research related to commercialization of university R&D and IP. As well, along with her CIGI colleague Myra Tawfik, she has developed a MOOC titled Foundations of IP Strategy scheduled for public release in the fall 2016. Prior to joining CIGI, she was the chief legal officer and general counsel at Research In Motion (now BlackBerry). In the twelve years she served at Research In Motion, one of her key responsibilities was to oversee critical and multi-jurisdictional intellectual property litigation that threatened the ongoing operations of the company. Karima holds a Bachelor of Science, a Bachelor of Law and a Masters in Business Administration. At present Karima is involved with advising and supporting technology start-ups.

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