Women entrepreneurs face greater challenges when moving their business from start-up to scale up. This may be because women may prefer to structure their businesses in a more sustainable way, and this might not be as attractive for venture capitalists. However, by investing in more sustainable businesses, research shows there can be greater returns on overall portfolios in the long term.
We have established six recommendations to help close the gap between genders:
- Run your numbers.
- Compare notes.
- Increase the diversity within your firm at all levels.
- Consider a variety of business models.
- Hold yourselves accountable.
- Seek out women entrepreneurs.