Plans in Progress for the Picture Province: New Brunswick’s Travel Markets Outlook to 2024
The Conference Board of Canada, 11 pages,
February 17, 2021
This report contains a review of and outlook for tourism activity in New Brunswick, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.
- Prior to the pandemic, New Brunswick drew most of its annual visitors from Quebec and Ontario. These two provinces were among the hardest hit by COVID-19, and that curtailed industry performance in New Brunswick for most of 2020.
- To make up for the decline in international visitors this year, the Explore NB Travel Incentive program encouraged New Brunswickers to travel within the province.
- New Brunswick’s tourism industry is forecast to recover gradually over the next four years. Total overnight visits, after a significant drop in 2020, to the province will begin to recover in 2021.
- Based on current vaccination targets, travel will likely pick up in the latter half of 2021. However, beyond vaccine distribution, traveller confidence may take time to return to pre-pandemic norms.