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B Corp Entrepreneurs: Using Business as a Force for Good The Conference Board of Canada, October 24, 2018 Recorded Webinar

B Corp Entrepreneurs: Using Business as a Force for Good

The Conference Board of Canada, October 24, 2018
Recorded Webinar

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In this 60 minute webinar, you will learn about an international movement of entrepreneurs who are redefining business success, and by doing so attracting more customers, millennial employees, and more investors. These entrepreneurs manage their companies to help create inclusive, local prosperity and livelihoods, cultivate good ties to the community and not pollute. They use a new business certification called certified Beneficial corporation (B Corp) to band together around using business as a force for good. B Corps are certified as having a broader value purpose, and meet high accountability, transparency, social and environmental standards. Born in the US, the movement has now spread to 50 countries. Webinar Highlights Craig Ryan of BDC, the first B Corp bank in Canada, discusses: B Corp 101 – all the basics. The forces driving the movement. How to certify. Why to certify - the business benefits. The challenges. Real-life Canadian examples of B Corps, from small and medium to large-sized enterprises (including Danone Canada), in different sectors and industries. How the B Corp certification differs from and outclasses CSR traditional corporate sustainability. Advice for those interested in certifying their company. About Craig Craig Ryan is Director, Social Entrepreneurship at BDC. He has more than 20 years of experience providing strategy and policy advice to executive decision-makers in government and business. His focus is on creating a more inclusive, prosperous and green Canada. He never planned to be a banker but decided to give it a go upon learning that BDC was exclusively dedicated to people creating companies. Craig is deeply committed to helping grow the movement of certified beneficial corporation (B Corp) entrepreneurs in Canada. He also works to find ways for BDC to support social innovators. He holds a Master’s in Public Administration from Harvard Kennedy School. He is a guest lecturer at McGill University’s business school and a member of the board of directors of Rise Asset Development.

In this 60 minute webinar, you will learn about an international movement of entrepreneurs who are redefining business success, and by doing so attracting more customers, millennial employees, and more investors.

These entrepreneurs manage their companies to help create inclusive, local prosperity and livelihoods, cultivate good ties to the community and not pollute. They use a new business certification called certified Beneficial corporation (B Corp) to band together around using business as a force for good. B Corps are certified as having a broader value purpose, and meet high accountability, transparency, social and environmental standards. Born in the US, the movement has now spread to 50 countries.

Webinar Highlights

Craig Ryan of BDC, the first B Corp bank in Canada, discusses:

B Corp 101 – all the basics.
- The forces driving the movement.
- How to certify.
- Why to certify - the business benefits.
- The challenges.
Real-life Canadian examples of B Corps, from small and medium to large-sized enterprises (including Danone Canada), in different sectors and industries.
How the B Corp certification differs from and outclasses CSR traditional corporate sustainability.
Advice for those interested in certifying their company.

About Craig

Photo of Craig Ryan Craig Ryan is Director, Social Entrepreneurship at BDC. He has more than 20 years of experience providing strategy and policy advice to executive decision-makers in government and business. His focus is on creating a more inclusive, prosperous and green Canada. He never planned to be a banker but decided to give it a go upon learning that BDC was exclusively dedicated to people creating companies. Craig is deeply committed to helping grow the movement of certified beneficial corporation (B Corp) entrepreneurs in Canada. He also works to find ways for BDC to support social innovators. He holds a Master’s in Public Administration from Harvard Kennedy School. He is a guest lecturer at McGill University’s business school and a member of the board of directors of Rise Asset Development.

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