Alberta’s Charms Bringing Back Visitors: Alberta’s Travel Markets Outlook to 2026

The Conference Board of Canada, 13 pages, May 19, 2022
Issue Briefing
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This report contains a review of and outlook for tourism activity in Alberta, assessing the impact on tourism of COVID-19 and the public health restrictions. It examines domestic, U.S., and overseas activity as well as considering the situation in Calgary and Edmonton.

Document Highlights

  • The recent lifting of COVID restrictions bodes well for Alberta and will be crucial to recovery during the peak summer months.
  • Visits and tourism spending in province will reach their pre-pandemic levels in 2024.
  • Elevated inflation, especially from energy prices, will lead Albertans to cut back on long-haul travels and stay closer to home in 2022 and 2023.
  • International travel to the province will recover more slowly than the domestic segment, but we forecast full recovery in 2025.
  • Edmonton’s tourism sector will recover more rapidly than will Calgary’s, as the former city relies less on international visitors.
  • There are significant downside risks to our outlook, ranging from labour shortages and high inflation to the spread of new COVID-19 variants.

Table of Contents

Key Findings
Alberta Snapshot
Overview
Domestic Activity
United States and Overseas
City Highlights: Calgary & Edmonton
Overall Performance
Methodology

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