Strong Recovery Expected but Challenges Remain: Manitoba’s Travel Markets Outlook to 2026

The Conference Board of Canada, 14 pages, May 12, 2022
Issue Briefing
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This report contains a review of and outlook for tourism activity in Manitoba, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.

Document Highlights

  • Manitoba’s tourism industry will post strong growth over the near term thanks to the healthy state of the province’s economy and the elimination of most COVID-19 restrictions. Total visits will return to their pre-pandemic range by 2025.
  • However, the return of interprovincial travel will lag the national recovery. Total overnight interprovincial visits will reach their pre-pandemic range by 2024 but will not exceed 2019 levels at any point over the forecast period.
  • Domestic business travel is on the mend but will not return to pre-pandemic levels through the medium term due to the greater acceptance of online meeting technologies.
  • U.S. pleasure travel to Manitoba will rebound sharply this year, but high gasoline prices pose a major downside risk to the outlook.
  • The competitively low value of the loonie should provide an incentive for Americans to visit Manitoba. But many Americans, especially those beyond the border states, are unaware of this incentive.

Table of Contents

Key Findings
Manitoba's Snapshot
Overview
Domestic Travel
United States and Overseas
City Highlight: Winnipeg
Overall Performance
Methodology

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