Index of consumer confidence: June 2021

The Conference Board of Canada, July 7, 2021
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The monthly Index of consumer confidence is constructed from responses to four attitudinal questions posed to a random sample of Canadian households.

Document Highlights

Canadians are much more optimistic about the future. This is largely thanks to accelerating vaccine rollouts across the country, which significantly lowered COVID-19 cases in all regions and enabled provinces to ease some restrictions. Optimism about future employment continued to push higher this month, reaching a record 36.2 per cent of respondents expecting job prospects to improve in the next six months.

As the future seems more promising, consumers felt much better about making a major purchase this month. The share of positive views on the question increased to 20.1 per cent in June, following two consecutive months of a declining trend. While consumers’ optimism on major purchases hasn’t fully recovered to its pre-pandemic level (30.6 per cent), the uptick in June was a sign of improvement as the economy started to reopen.

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