Effective Crisis Communication: Moving Crisis to Opportunity

The Conference Board of Canada, January 14, 2020
Recorded Webinar
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A consistent theme in crisis and disaster studies has been the opportunities embedded in situations that are most often seen as entirely negative, threatening, uncertain and harmful. These opportunities for post disaster renewal exist for individuals, organizations and communities. Psychologists have identified what is termed “post traumatic growth” as an opportunity for individuals to develop new understandings of themselves, their world, their relationships and their goals.

Organizations have the opportunity to learn from disasters and create significant changes to operations, facilities, and goals. They may also demonstrate their values and importance and develop new or enhances relationships with stakeholders. Communities can fundamentally rethink and rework services, structures, spaces and response strategies.

Disasters, then, create learning, resource and change opportunities. A factor in moving past a disaster to the opportunities is the leadership that is present and how that leader communicates and frames the disaster event. Dr. Matthew Seeger is a leading researcher investigating how post-crisis communication can facilitate opportunities for renewal.

Webinar Highlights

  • This webinar outlines the ways the learning, resource and change opportunities can be enhanced.
  • Post-traumatic growth, learning from crisis, and crisis induced change are described
  • Key crisis leadership and renewal strategies are discussed.
  • The larger framework of renewal is described and examples are used to illustrate how disasters may result in opportunities for positive outcomes.

About Matthew

Marc Matthew W. Seeger, (Ph.D., 1982, Indiana University) has been a faculty member and administrator at Wayne State University for 32 years. He is currently Dean of the College of Fine, Performing and Communication Arts.

Dean Seeger’s research concerns crisis and emergency risk communication, health promotion and communication, crisis response and agency coordination, the role of media, including new media, crisis and communication ethics, failure of complex systems and post-crisis renewal. He has worked with the United States Centers for Disease Control and Prevention for more than a decade on the Crisis and Emergency Risk Communication handbook. He has worked with the National Center for Food Protection and Defense on issues of food safety and recalls. Seeger also is a member of the World Health Organization Guidelines Development Group for Emergency Risk Communication. He has consulted with several Fortune 500 firms on crisis management planning and response. His work has been supported by the CDC, NCFPD, NSF, NIH and the State of Michigan. He is currently involved in a multi-year, interdisciplinary project focusing on contamination of water, including working with the Flint, Michigan water system.

His work on crisis, risk and communication has appeared in over 100 journal articles, book chapters and conference proceedings. Seeger is the author or co-author of ten books on crisis and risk communication. He is currently completing Communication in Times of Trouble available from Wiley. He has advised over 40 doctoral dissertations in the areas of risk and crisis communication.

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No charge, funded by The Conference Board of Canada and/or the research sponsor

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