Successful commercialization in organizations requires a combination of skills, supportive cultures and climates, structures and processes, and leadership.
The CSP isolates the unique contribution that an individual’s skills, attitudes, and behaviours make to an organization’s commercialization performance by focusing on business management skills, capital raising skills, collaboration and networking skills, and sales and marketing skills.
The CSP is designed for employers and employees. It is relevant to all organizations—regardless of size, function, or sector. The CSP can also be applied beyond the workplace by educators and students.
The skills, attitudes, and behaviours found in the CSP are not discrete, and should not be considered as independent or isolated attributes—they are overlapping and synchronous. Various combinations of skills may be used simultaneously and in various combinations throughout the commercialization process.