Marketing’s New Path to Profitability

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Marketing’s New Path to Profitability

People and Culture
Pages:8 pages13 min read

Author: Christian Neckermann, Conference Board Inc.

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Brief reports, produced weekly by the Conference Board, Inc., that address the most pressing business issues of the day.

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Brief reports, produced weekly by the Conference Board, Inc., that address the most pressing business issues of the day.

Document Highlights

With budgets shrinking, the pressure is on marketers to demonstrate real and immediate returns on their investments.

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