The European Union is not monolithic, but has four distinct economic regions: the Europe of integrated value chains—Germany, for example; the Europe of global niches—Norway and Belgium; the Europe of services—the United Kingdom; and inward-looking Europe—France and Italy. Different strategies are required to penetrate the four different regions. Quebec firms seeking successful integration into the European market can choose from a range of winning strategies. The keys to success include previous experience in exporting goods or services; accurately determining how many markets can be serviced; being a larger corporation with overseas subsidiaries; focusing on the export of sophisticated, high value-added products; and constant innovation.
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