Martin Lavoie

Martin Lavoie

President and Chief Executive Officer
Canada Pork International

Martin Lavoie is President and Chief Executive Officer of Canada Pork International (CPI), the association of Canadian pork exporters, since August 2017. In the previous six years, Martin was part of the management teams for two major Canadian meat trading companies trading and worked in business development in Asia. Prior to those positions, he was Vice-President of Market Access and Trade Development for Asia, Europe, Africa for CPI. Martin has been involved in the Canadian pork industry in international trade development and regulatory issues for the past 20 years and brings a business-minded vision to the organization.