“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker.
Join us for our 2-part series of the Advertising Conundrum.
Part 1: Advertising Conundrum: What We Think Works in Advertising and Why We Never Really Know
August 17 at 11am EDT
Part 2: Advertising Conundrum: What Works in Advertising and How to Use this to Make Better Advertising Decisions
September 14 at 11am EDT
This two-part series dives into determining the ROI on advertising. We will discuss how our marketing efforts more generally, has become a major, and important, preoccupation. This preoccupation has distracted us from a more important question: what causes advertising to work in the first place?
Knowing an advertisement works tells us little about why it worked. That doesn’t stop us generating ideas about why it did (or did not), but how do we know those ideas map onto reality? How can we assess the veracity of these beliefs? The answer is that we cannot. This poses serious problems when it comes to creating effective advertising content.