Trust and Competitiveness in the Age of Transparency

The Conference Board of Canada, May 26, 2011
Recorded Webinar
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The Conference Board of Canada is pleased to present an exclusive, 60-minute webinar featuring Don Tapscott. In this session, Don discusses the transparency trend that is hitting organizations and the new opportunities for value creation and increased performance. Find out about the dangers of being naked. What is your company’s transparency strategy? Learn about the role for executives involved in risk, marketing, finance, ethics and public affairs in making a company transparent, trusted and “buff”.

Webinar Highlights

Trust and transparency have moved to the top of corporate agendas because of public demands to operate with honest practices and because of the real, measurable impact on performance. Transparency helps create trust with stakeholders and shareholders alike. But trust and transparency are not just nice to haves. They are “must haves” for business today, given that with increased globalization, sophisticated technology and constant, instant communication, there is really no place to hide. And when there is nowhere to hide, companies have to recognize that the world is watching your every move.

Don Tapscott has authored or coauthored fourteen widely read books on technology, business and the Net Generation, including his newest book, Macrowikinomics: Rebooting Business and the Work, co-authored with Anthony D. Williams. Don is heralded as one of the world’s leading authorities on business strategy. He is ranked by Accenture in the Top 30 of the world’s Top Business Gurus, alongside Michael Porter, Tom Peters, Stephen Covey, Peter Drucker and Bill Gates.

As scandals continue to rock organizations, the case for developing transparent business practices is becoming mission critical. This webinar will equip you with relevant insights and actionable frameworks needed to survive and thrive in the age of transparency. Don Tapsoctt will explain what organizations must do to be trusted in today’s fast changing world and he will provide examples of organizations that are successfully embracing a transparency formula for success.

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