Finding Balance: Canadian Beverage Association’s Balance Calories Initiative

The Conference Board of Canada, 21 pages, December 11, 2020
Issue Briefing
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In 2014, the Canadian Beverages Association launched the Balance Calories Initiative. The Initiative’s goal is to reduce (by 20 per cent) non-alcoholic beverage calories consumed per person in Canada by 2025. This briefing follows the progress over the reported period 2014 to 2019 to determine if the Initiative is on track.

Document Highlights

In 2014, the Canadian Beverage Association launched the Balance Calories Initiative to help reduce the daily calories (by 20 per cent) that Canadians obtain from liquid refreshment beverages. This briefing follows the progress over the reported period 2014 to 2019 to determine if the Initiative is on track. The following are some of the findings:

  • Daily per person calories consumed across all non-alcoholic beverages fell by 16 per cent between 2014 and 2019. Given the “20 per cent reduction by 2025” target, the initiative is on track.
  • However, calories consumed from iced tea, sports drinks, energy drinks, and iced coffee have increased over the last five years.
  • Many segments of the beverage industry are increasing the share of low-calorie options they offer, which has helped Canadians reduce the calories they consume.
  • Much of the progress in reducing the consumption of calorie content, both for total beverages and beverage segments, occurred over the first three years of the reported period.
  • Table of Contents

    Key findings

    Introduction

    Industry is making progress

    Progress across market segments is mixed

    Low-calorie serving shares increasing

    Conclusion

    Appendix A—Methodology

    Appendix B—Trends across segments

    Appendix C—Bibliography

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