In this session you will hear:
- What tools SMEs need to have before taking a step into fast-growth emerging markets.
- Outcomes from SMEs that have gone to emerging markets.
- Strategies that smaller firms may need to pursue in order to take advantage of developing economies.
- Traps that SMEs could fall into when attempting to enter fast-growth markets and how to best avoid them.
You’ll also hear case-study examples of entry strategies from small business leader Alberto Quiroz.
Danielle Goldfarb is Associate Director of the Conference Board of Canada’s Global Commerce Centre. She writes on Canada’s international trade, investment, and development policies.
Alberto Quiroz is a Certified International Trade Professional (CITP) who specializes in the sales and marketing of electrical power equipment to global markets (Latin America, the Caribbean, Europe, Middle East and Asia).