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Redefining Products and Brands to Make a Sustainable Impact

The Conference Board of Canada, March 1, 2018
Recorded Webinar
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Going beyond being “less bad” in an increasingly resource-constrained and socially challenged world, companies must focus on how to go beyond simply making their products less bad to becoming a force for social good. Successful companies do not view the sustainability forces which are affecting their business as threats. Instead, they see them as inspiring challenges that present opportunities to be more innovative with their products and services. These companies surpass delighting consumers and improving their competitive advantage; they contribute to a sustainable future. To be sure, the journey to a fully sustainable product portfolio is long and complex. Developing products with a demonstrably positive or significantly lower social or environmental impact during sourcing, production, supply, use and disposal can be difficult. Help is at hand. Join this webinar to gain insights on how to make your company’s products better and more sustainable.

Webinar Highlights

Pick up tips from the leaders on addressing where and how their products are sourced and made. Learn how to address the United Nations Sustainable Development Goal #12, Responsible Consumption and Production. This is a unique opportunity to hear first-hand, the Maple Leaf story and its vision to become the most sustainable protein company on Earth. Maple Leaf—Canada’s largest prepared meats and poultry producer and the top pork producer of pork raised without antibiotics in North America—has ambitious plans to reformulate its product portfolio to “Raise the Good in Food.” The company is positioning sustainable protein as a core differentiator and undertaking strategic acquisitions that align with its vision. Maple Leaf is bringing its principles of sustainable meat to its brands: invigorating them, accelerating category growth, enhancing margin expansion and broadening the Company’s reach by growing rapidly in plant-based protein.

In this webinar, you will be exposed to effective strategies that can help you prioritize time spent with your designers, suppliers or customers—ultimately improving the sustainability impacts of your products. Deepen your knowledge of creating customer value by enhancing your product’s sustainability features.

About Coro

Photo of Coro StrandbergCoro Strandberg, President of Strandberg Consulting, is a nationally recognized corporate social responsibility and sustainability thought leader and strategist. She advises corporations, governments and industry associations on the integration of sustainability into business purpose, governance, risk management, strategy and operations in ways that create business and societal value. She was recognized as a top CSR consultant by Canada’s 2015 Clean50.

About Tim

Photo of Tim FaveriTim Faveri is Vice President, Sustainability and Shared Value at Maple Leaf Foods, where he has worked for three years. He leads the development and execution of the strategy and initiatives that embed sustainability and shared value into Maple Leaf’s culture and business. Prior to joining Maple Leaf, Tim was the Director of Sustainability and Responsibility at Tim Hortons Inc.

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