Generally speaking, people do a lot more thinking about their consumer choices than their democratic choices. Little wonder, then, that politicians have been reaching into the consumer world for inspiration and tips on how to reach the citizens.
In this webinar, Susan Delacourt will offer a guided tour of how politics got tied up with marketing in Canada over the last half of the 20th century, and how this paved the way for the high-tech arts of modern marketing and campaigning in the 21st century. While it may not answer who’s going to win the next election in Canada, this webinar will help explain how a sophisticated salesman reached the highest political office in the United States.
This webinar is part of a 3 part series called Nudge, Persuasion, and Influence: How Emergent Marketing Activities are Impacting How we Decide, What we Buy, and Who we Vote For. Contact us to register for all 3 webinars!