Tourism Operators Remain on the Rocks: Newfoundland and Labrador’s Travel Markets Outlook to 2024

The Conference Board of Canada, 11 pages, February 23, 2021
Issue briefing
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This report contains a review of and outlook for tourism activity in Newfoundland and Labrador, assessing the impact of COVID-19 and the public health restrictions on tourism. It examines domestic, U.S., and overseas activity.

Document Highlights

  • The pandemic has weakened Newfoundland and Labrador’s tourism industry. In 2020, the Atlantic Bubble supported limited domestic travel, but visitor numbers from the U.S. and overseas are not expected to fully recover until after 2024.
  • Fewer business trips hurt the industry, especially in St. John’s. Overall, overnight business trips to the province are projected to have fallen by 67.1 per cent in 2020.
  • The Ministry of Tourism announced the “Stay Home Year” campaign in 2020, designed to encourage in-province tourism. Nevertheless, non-business overnight trips by provincial residents are expected to have declined by 61.1 per cent in 2020.
  • Domestic visitor numbers will rise by 64 per cent in 2021 after vaccines are widely distributed and confidence recovers.
  • Travel expenditures will grow by 76 per cent in 2021 after contracting by more than half in 2020.

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