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Good Service is Good Business: How Services Add Value to Canadian Goods Exports

The Conference Board of Canada, 62 pages, September 24, 2015
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This is the second report in a research series on services in Canada’s global commerce picture. It uses newly available data to quantify and analyze the value that services add to the competitiveness of Canada’s exported goods.

Document Highlights

This is the second report in a research series on services in Canada’s global commerce picture. The first report, Spotlight on Services in Canada’s Global Commerce, painted a picture of Canada’s services sold abroad and discussed how businesses can take advantage of global demand.

The current report uses newly available data to quantify and analyze the value that different services add to Canada’s exported goods, and how this value compares with that of five peer nations. The report finds that the share of high-value business services—such as research and development—in Canadian manufactured exports is smaller and slower growing than that of its peers. Several possible reasons for the striking difference are explored in the report.

Once the value of service inputs in manufactured exports has been established, the report reflects on how this deep connection between services and exported products needs to be integrated into the strategies of Canadian companies and policy-makers.

Table of Contents

Executive Summary

  • Quantifying the Contribution of Services Along Global Value Chains
  • Pursuing More Strategic Opportunities in Global Value Chains

Chapter 1—The Role That Services Play in Goods Exports

  • Services Add Value to Goods in Global Value Chains
  • How Services Can Make Goods More Competitive and Profitable Globally
  • What Kinds of Services Add the Most Value?
  • Valuing Services: Quantifying the Value-Added at Each Stage of Production Process
  • Embodied Services Face International Competition
  • Analysis of How Canada Embodies Services in Its Exported Products

Chapter 2—How Canada’s Embodied Services Compare Internationally

  • A Shift to Services Exports
  • How Do Canada’s Embodied Services Compare?
  • High-Value Business Services and Canada’s Export Competitiveness
  • Why Does Canada Have a Lower Share of Business Services?

Chapter 3—Recommendations to Enhance Canada’s Position in Global Value Chains

  • Firms Can Benefit From Increased Services
  • Policy-Makers Need to Have Services High on Their Radar
  • Conclusion

Appendix A—Data Tables

Appendix B—Data Charts

Appendix C—Bibliography

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No charge, funded by The Conference Board of Canada and/or the research sponsor