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Joining the Conversation

The Conference Board, Inc., 11 pages, May 8, 2015
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Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.

Document Highlights

Not only is social media a wealth of market and crowd-sourcing insights, it is a way to develop target markets, share expertise, and build relationships with future customers. The costs and risks of not engaging on social media for fear of the unknown or fear of an intangible ROI are far greater than the nominal cost of maintaining a presence and creating a voice social media users can hear. This report details what individual companies are doing and the benefits they are reaping from not only surveying, but actively conversing on social media.

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