Jim Goetz

Jim Goetz

President
Canadian Beverage Association

Jim Goetz is President of the Canadian Beverage Association, the national association representing the companies that manufacture and distribute the majority of non-alcoholic beverages consumed in Canada. Jim oversees all aspects of the organization on a wide variety of topics including recycling, labeling, ingredient safety, marketing, taxation and sales. In addition to being CBA President, he also serves as President of the International Council of Beverages Associations, is a member of the board of Encorp Pacific, a provincial product stewardship corporation, and is Chair of the board of the Canadian Beverage Container Recycling Association, an industry-led Extended Producer Responsibility organization. Prior to joining the Canadian Beverage Association, Jim held the position of Vice President, Provincial Affairs with Food and Consumer Products of Canada where he oversaw political outreach and advocacy for the Canadian food/beverage industry in ten provinces.