Succeeding in Fast-Growth Markets

The Conference Board of Canada, August 8, 2013
Recorded Webinar
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Available evidence suggests that, contrary to common wisdom, SMEs are leading the way in diversifying to non-U.S. markets, especially fast-growth markets. A new report released by The Conference Board of Canada , Success Strategies for SMEs in Fast Growth Markets, addresses two questions: what are important challenges facing small and medium sized enterprises (SMEs) doing business in fast-growth markets and what practices enable SMEs to overcome these challenges.

Join us for Succeeding in Fast-Growth Markets—a special webinar with report author Rebecca Reuber, that explores these questions and showcases  interviews with founders and top managers of SMEs that have been successful in sustaining sales.  This webinar examines the challenges faced by firms doing business in fast-growing markets and will describe how Canadian and British SMEs are successfully overcoming them.

Webinar Highlights

During this 60-minute session, Dr. Reuber will delve into the research findings. You will hear more about why Canadian SMEs are most likely to succeed in fast-growth markets if they have:

  • bridging arrangements that enable them to learn quickly about the market
  • experience-building strategies so this learning becomes embedded in the company
  • coherent market entries that build on previous entries
  • a serious and long term commitment to developing sustainable relationships in the market
  • technological advantages and a global reputation
  • accurate perceptions of the challenges

About Rebecca

photo of Rebecca ReuberRebecca Reuber is Professor of Strategic Management at the Rotman School of Management, University of Toronto. Her research focuses on the growth strategies of entrepreneurial organizations, including foreign market entry, the use of social media, the financing of social ventures and early-stage reputation development.

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