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Conference Overview

How do you engage Canadians in an environment cluttered with distraction and eroding trust?

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This question is the central challenge for social media practitioners across Canada. There are government agencies that are successfully capturing the attention of Canadians, so what is the secret to their success?

The US election was a reality check on the power of social media. The #MeToo movement has given rise to voices that need to be heard. Most jarringly, social media has developed the power to mobilize individuals from behind the screen to real-life social movements. In each case, social media has been the driving force to spread a message, engage an audience, and initiate action.

How will you use this social power to engage Canadians?

Public Sector Social Media will look at the government agencies that have navigated the social media landscape—with successes and failures. Many of these agencies are social pioneers and have gone on to design some of Canada’s most successful social media campaigns. The key to their success has been to stay afloat with new developments, emerging platforms, and the power of innovation.

The paradox of social media is that while it has become a central part of every organization’s communication strategy and its practice has become more sophisticated, the challenge is to stay relevant among the clutter. New platforms continue to emerge and existing platforms evolve creating an ever-changing media landscape.

Social media platforms have come and gone—so what will be the next big thing? The power is in your hands.

Join us at this annual gathering of leaders in public sector social media as we discuss how you can increase your impact.


We’d like to thank our generous sponsors for their contribution to this event.

Technology Partner

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Marketing Partner


Preferred Airline Partner



The details of this event are subject to change. Please revisit this page periodically for updated information.

Social Media

Contribute to the discussion and stay up-to-date on this event!

Do you have an engaged social following?

Do you have colleagues who are eager to learn about public sector social media, a large Twitter following, plenty of Facebook friends, or loads of LinkedIn connections? If so, we want to hear from you! Bring three colleagues to register with your social media network, and we’ll give you a complimentary pass to the conference! For more information, please connect with our marketing team.

What are your greatest social media challenges?

We’d like to address your most pressing social media issues. What would you like to discuss this event? Please contact Executive Program Developer John Brewer at with your questions, challenges, and opportunities.

Sponsor this Event!

Associate your brand with the solutions, and position your organization as a leader in its field. Connect with your top prospects, and collaborate with senior executives, practitioners, and thought leaders.

To learn more about exclusive sponsor benefits, please contact Tracie Jones at 613-862-1566 or by e-mail, or visit our Sponsorship Benefits page.

View Our Sponsors' Websites

Technology Partner


Marketing Partner

Centre of Excellence for Public Sector Marketing