The Competitive Value Guide (CoVG) described in this report addresses the needs of CEOs and executives of small, mid-sized, and large companies. It also benefits senior managers of government economic development agencies and funding institutions concerned with competitive economic performance and wastage of innovation investments due to lack of proper tools and poor management of innovation.
The Guide is a simple-to-use and informative tool that captures the company’s executives’ knowledge of their organization in its own competitive market context, diagnoses their company’s innovation management practices, and instructs them on how the company should respond to competitive pressures and market opportunities. The CoVG is readily available as SaaS (Software-as-a-service) tools compatible with the ISO50501 innovation management standard. It uses a straightforward, online questionnaire that does not require any special preparation or assistance. The CoVG is affordable, and easy to use and re-use. The Competitive Value Guide can be accessed at http://www.competitivevalueguide.com.