The Millennial Labour Movement: Younger Workers and Union Renewal

The Conference Board of Canada, January 23, 2015
Recorded Webinar by
4.0/5 based on 1 review
(You must be signed in and entitled to rate this report)
Unionization rates have stagnated or are falling across the country, especially in the private sector. The future viability and relevance of Canadian labour unions depends, at least in part, on the engagement of the emerging millennial workforce. The challenge for unions—as it is for employers—is to better understand the needs and interests that are of specific concern to younger workers, and those that may differ from other segments of the workforce. But will it be enough? In this new environment, how can union leaders juggle increasing membership in Millennials while also defending the value of unions to workers and demonstrating strength and solidarity to employers?

Webinar Highlights

Join us for this 60 minute recorded webinar as Bryce Swerhun discusses recent research on younger workers and their engagement with the labour movement. Bryce discusses the current environment and ways to better connect with Millennials, including:

  • Understanding the impact of the recent global economic downturn on Millennials, and how it effects youth employment experience and attitudes
  • Placing more focus on “career-building” bargaining outcomes, such as training and skills development
  • Recognizing that Millennials have a strong preference for easily quantifiable and tangible rewards, such as base pay and benefits
  • Engaging in a more ‘open’ style of communication with managers

About Bryce

Photo of Bryce SwerhunBryce Swerhun is a Research Associate and Network Manager at The Conference Board of Canada. For the past three years, he has managed the Council of Industrial Relations Executives: a peer network for senior LR leaders from Canada’s largest unionized workplaces. He recently co‑authored “The Millennial Movement: Younger Workers and Union Renewal” and is co-author of this year’s Industrial Relations Outlook, which is the Board’s annual forecast for the collective bargaining environment.

Access Webinar

(you will be asked to sign-in)

To see if you are entitled to get this research for free, take a minute and create a free e-Library account. This will let us determine if someone else at your organization has already purchased access to this material.