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Managing the Intersection of Corporate Culture and Technology: Why Social Media Still Matters

The Conference Board of Canada, October 1, 2015
Recorded Webinar
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Facebook was born in 2004. Twitter was launched in 2006. In many ways, social media feels like a mature communications platform with very few surprises still left up its sleeve. Unfortunately, that’s a false assumption. All over the world, across multiple industries, leaders are still astonished when communications go awry, and messages fail to resonate with employees and brand advocates.

The intersection of social media and corporate culture is a tricky one to navigate. The relentless innovation from Silicon Valley means that you have more to worry about than Facebook and Twitter. New and emerging tools, from Periscope to SnapChat, will impact the way your company tells its story to candidates, employees, future leaders, and even investors. How can you share good news about your business, and indemnify yourself against risk, if you don’t know what you don’t know?

This session features Laurie Ruettimann, an influential speaker, writer and HR and social media expert. She is a former HR leader with over 15 years of experience with brands such as Hershey Chocolate, Unilever, Kemper Insurance and Pfizer. Ruettimann will provide case studies and a checklist to help you effectively communicate your organization’s value proposition on the channels you know ... and the channels you don’t!

Webinar Highlights

During this 60-minute session, Laurie answers the following and more:

  • Applicants, candidates and customers: what social platform is appropriate for each audience and why?
  • How is social media leveraged appropriately across the employment lifecycle?
  • How do technology and social media influence culture? How can these tools be used to communicate culture?
  • How should marketing and HR leaders work together to communicate messages about brand and values?
  • What are the risks of being too conservative on social networking sites?

About Laurie

Photo of Laurie RuettimannLaurie Ruettimann is a former Human Resources leader turned influential speaker, writer and strategist. You may know her as the creator of The Cynical Girl and Punk Rock HR, which Forbes named as a top 100 website for women. Ruettimann has been published in a variety of places including The Conference Board Review, Entrepreneur, The New York Times, The Wall Street Journal, US News and World Report and USA Today. She has lectured at business events around the world held by Harvard Business School, SXSW, American Marketing Association, MediaBistro and many others. She is also recognized as one of the Top 5 career advisors by CareerBuilder and CNN.

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