Facebook was born in 2004. Twitter was launched in 2006. In many ways, social media feels like a mature communications platform with very few surprises still left up its sleeve. Unfortunately, that’s a false assumption. All over the world, across multiple industries, leaders are still astonished when communications go awry, and messages fail to resonate with employees and brand advocates.
The intersection of social media and corporate culture is a tricky one to navigate. The relentless innovation from Silicon Valley means that you have more to worry about than Facebook and Twitter. New and emerging tools, from Periscope to SnapChat, will impact the way your company tells its story to candidates, employees, future leaders, and even investors. How can you share good news about your business, and indemnify yourself against risk, if you don’t know what you don’t know?
This session features Laurie Ruettimann, an influential speaker, writer and HR and social media expert. She is a former HR leader with over 15 years of experience with brands such as Hershey Chocolate, Unilever, Kemper Insurance and Pfizer. Ruettimann will provide case studies and a checklist to help you effectively communicate your organization’s value proposition on the channels you know ... and the channels you don’t!