World-Changing Customers: Winning the Sustainability Game with Customer Engagement

The Conference Board of Canada, September 23, 2014
Recorded Webinar
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As interest in sustainable lifestyles and business practices increases, forward-thinking companies find ways to help customers improve their social and environmental impacts. Whether driven by innovation, market share or risk management, increasingly companies are enabling greener, healthier and more sustainable lives and businesses.

This 60 minute recorded webinar looks at how companies can win and change the world through customer engagement.

Webinar Highlights

This webinar features the following 3 presenters: Coro Strandberg, CSR and sustainability strategist and thought leader; David Willans, Marketing Director at Futerra – a leading sustainable communications agency – and Frances Edmonds, Director of Environmental Programs, for Hewlett-Packard (Canada) Co. They will address the following questions:

  • What can companies do to inspire, enable and persuade customers to practice sustainable behaviours?
  • What are the barriers and how to overcome them?
  • What tactics are most effective in driving consumer behaviour?

About Coro Strandberg:

Photo of Coro StrandbergCoro Strandberg, principal of Strandberg Consulting, is a nationally recognized corporate social responsibility and sustainability consultant. She advises corporations and organizations on the integration of sustainability into business purpose, governance, risk management, strategy and operations in ways that create business and societal value.

About David Willans:

Photo of David WillansDavid Willans is the marketing director of Futerra, a leading UK sustainable communications agency that works with people who want to create positive change through their brands, businesses and communications.

About Frances Edmonds:

Photo of Frances EdmondsFrances Edmonds is the Director of Environmental Programs for Hewlett-Packard (Canada) Co. In this role she has launched global programs to help customers lower their environmental footprint.

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