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Canada’s Most Important Future Global Markets

The Conference Board of Canada, 55 pages, July 14, 2016
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This report identifies Canada’s top 25 most important future global markets by developing two indexes—Country Potential Index and Canadian Engagement Index—and determining the countries that rank highest on both.

Document Highlights

Canadian exporters are facing a rapidly changing tide. While the resources sector is encountering dampened demand and lower prices, the services and manufacturing sectors are experiencing renewed global appeal.

Which global markets will be important for Canadian businesses in this next trade era? This report takes a balanced approach and considers all countries of the world as Canada's most important future markets. We create two indexes—Country Potential Index and Canadian Engagement Index—and examine which countries score highly on both. We group “like” countries together in terms of their performance on both indicators taken together, highlight five tiers of importance, and look into country rankings by continent. The 25 countries we identify as Canada’s most important future global markets represent 80 per cent of the world’s GDP and 59 per cent of its population. While the United States is the most important foreign market for Canadian businesses, established markets in Europe and fast-growth PICSI countries (Peru, India, China, Singapore, and Indonesia) also emerge as important target markets.

Table of Contents

EXECUTIVE SUMMARY

Chapter 1–Introduction

  • Tide Is Changing: Services and Manufacturing Sectors at the Forefront of Next Trade Era
  • A Balanced Approach to Identifying Global Priority Markets

Chapter 2–Results

  • Canada’s Future Markets: Overall Results
  • Canada’s Future Markets: Results by Global Region

Chapter 3–Policy Dimensions and Conclusion

  • Official Agreements
  • What Is Canada’s Statutory Framework for Procurement?
  • Strategic Focus
  • Conclusion

Appendix A–Bibliography

Appendix B–Priority Markets Methodology

  • Country Sample
  • Two Indexes Used to Identify Important Markets
  • Tiered Approach to Analysis

 

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