Corporate Community Investment Webinar: Emerging Trends and Measuring Impact in Canada

The Conference Board of Canada, August 13, 2015
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Corporate community investment strategies are becoming increasingly sophisticated. Organizations seek innovative ways of establishing the right kinds of community investments in order to maximize bottom line benefits, social impacts, and employee engagement. The Conference Board of Canada is presenting a webinar that shares new and relevant research: the results of the Canadian Corporate Community Investment Survey.

During this 60-minute session, report author Alison Howard, will provide a detailed analysis of the 2014 Canadian Corporate Community Investment Survey. The survey asked Canadian companies how they identify the focus for their corporate community investments (CCI) and explores the roles and responsibilities of major CCI partners. The webinar will examine senior leadership engagement in CCI, how CCI outputs and impacts are measured and what companies can do to strengthen CCI impact measurements. During this 60-minute session, participants will hear details on the survey results. Learn about key trends in corporate community investment programs and impact measurement tools that can help you benchmark and compare your CCI performance with other organizations in Canada.

Webinar Highlights

This webinar will:

  • help organizations better understand and compare CI programs
  • recognize emerging trends
  • identify options for improving measurement and evaluation of impacts

About Alison

Photo of Alison HowardAlison Howard is a Principal Research Associate in the Industry and Business Strategy group at The Conference Board of Canada. In her role, Alison undertakes, leads and provides guidance on major research projects. Her research efforts have focused on workplace learning and skills development, especially in the area of literacy. Alison's research has also covered topics relating to post-secondary education, corporate community investment, food, and culture. Over the past 15 years, Alison has published over 40 reports, case studies, and articles. She is also an experienced presenter and facilitator. Alison is a graduate of the University of Guelph (Masters of Management Studies and Bachelor of Arts).

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