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Top 10 Questions to Proactively Manage Reputational Risk: Moving Directors from Defense to Offense

The Conference Board of Canada, January 20, 2016
Recorded Webinar
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When reputational incidents occur, it is often too late for boards and management to do anything other than respond to the crisis. They are forced to play defense. Many crises are found to be, in part, failures in corporate governance. Boards of directors need to shift their thinking so that reputational risk is prioritized as part of an ongoing dialogue at the board table and as a key element in strategy execution. In reputation risk, as in many things, the best defensive strategy is to have a strong offense.

Join us as Elliot Schreiber, Ph.D.—recognized expert in organizational alignment, strategy execution and risk management—explores ways to foster culture throughout the organization for better reputation management. Elliot will provide insights on how boards can generate discussions with their management teams in order to proactively manage strategic risk, and will discuss what questions they should be asking in order to make proper decisions—even when things are going well. Elliot will share the top ten critical questions you and your board should be asking management in order to encourage discussion, receive information, and monitor trends in the company’s reputation environment to help make better decisions that align with your organization’s strategies.

Maintenance of Certification
Attendance at this program entitles certified Canadian College of Health Leaders members (CHE / Fellow) to .5 Category II credits towards their maintenance of certification requirement.

Webinar Highlights

In this one-hour session, Elliot will talk about:

  • The impacts and differences in reputational risk in today’s competitive landscape;
  • Why it is important to incorporate reputation in the boards risk management strategies, even when things are going well;
  • The key responsibilities boards hold and why they should engage in the area of reputation management;
  • The top ten questions boards should be asking their management team;
  • The types of discussions boards should seek and what questions should be asked to their management team;

About Elliot

Elliot S. Schreiber, Ph.D., is the founding Chairman of Schreiber Paris. He is one of those rare individuals who has moved seamlessly within the corporate executive suite, academia and consulting. He has gained a reputation among both corporate executives and academics as one of the world's most knowledgeable and insightful business and market strategists, His particular expertise is in helping organizations identify their key intangible attributes and associations that build perceived value, and then helping the organization to assure that it can execute consistently at all touch points.

Elliot is recognized as an expert in strategy, organizational alignment, brand and reputation, and risk management. He is a co-founder in 2003 of the Directors College, acknowledged as Canada's "gold standard" for director education. He was a faculty member at the College, teaching the Board Strategy and Risk Oversight session.

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