Canadian Industrial Profile: Advertising—2019

The Conference Board of Canada, 2 pages, July 9, 2019
Industry Profile
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This industry profile provides a five-year forecast for Canada’s advertising industry.

Document Highlights

Business confidence—Business confidence is highly cyclical and is currently trending downward. This could discourage spending on advertising services.

Digital advertising—The increased role of social media continues to transform the advertising industry, shifting the sector away from traditional media.

Global reach—As the world shifts to more online advertising, there is growth potential for export opportunities for Canadian digital advertising companies.

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