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A Golden Social Strategy: How Team Canada Digitally Connects with Consumers

The Conference Board of Canada, September 15, 2015
Recorded Webinar
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The Canadian Olympic Team has seen a massive shift in engagement with fans since they adopted their ‘fan’s first’ strategy and centered all their content and activations around the fan. Team Canada’s content team is built to excite and entertain fans 24/7/365 – not just in the Olympic window, ensuring that consumers (fans) remain loyal and engaged from Sochi to Rio, and beyond. It’s so simple… so why don’t more brands do it? What can your organization learn from Team Canada’s success, and how can these lessons be used in your own digital media strategies?

Georgia Sapounas, Senior Manager, Digital for the Canadian Olympic Committee, presents why social and mobile made Sochi 2014 the most connected Olympic Games ever. You will hear how Team Canada’s activations in Sochi made Canada the most twitter-engaged country on the planet. You won’t want to miss this chance to learn digital strategy tips and tricks from one of Canada’s top brands, and the drastic shifts that were needed in the lead up to the Games to set themselves up for this success.

Webinar Highlights

During this 60 minute session, Georgia presents some of their recent activations and what’s to come from one of Canada’s beloved brands. This session will be an eye-opening look into the most important aspects of brands’ Social Experience, including:

  • Nimble Content Approaches – Massive results from being quick and flexible
  • Timing – It’s everything!
  • Visual content – important… but even more important than you think
  • Navigating Mobile saturation – Digital Strategy and the death of the homepage
  • Becoming a 365 brand - How Team Canada is becoming one, and you can as well
  • Simplicity - Give the consumer what they want… it’s as simple as that

About Georgia

Photo of Georgia SapounasGeorgia Sapounas is the Senior Manager, Digital at the Canadian Olympic Committee. Georgia had the privilege of traveling and competing on Canada’s National Synchronized Skating Team for eight years prior to starting her professional career in digital media. Her greatest accomplishment was becoming a four-time consecutive national champion and skating to a World bronze medal in Prague, 2006. As an athlete, it was only natural for Georgia to move forward in her post-athletic career and work in sport.

As the Canadian Olympic Committee’s Senior Manager, Digital, Georgia is responsible for the fan experience across all digital and social properties. She leads content programs, digital innovation projects and works with external partners on digital and social initiatives. Her and her team saw exponential growth within all Canadian Olympic Team channels and reached all Sochi 2014 digital targets, most by 3-fold. She also managed the re-launch of the responsive site (Olympic.ca) that was the go-to place for all Canadian Olympic Team updates during the Sochi 2014 Games. Prior to this role, Georgia worked in digital and social media at BMO Financial Group, OREA and lululemon athletica. She has a degree in Communication, Culture and Information Technology from the University of Toronto and a Diploma in Digital Communication from Sheridan College.

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