The Future of Canada’s High-Value Business Services: Servicing the Planet

The Conference Board of Canada, January 7, 2016
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Canada does a great job of promoting and exporting its natural resources. However, we have not yet fully grasped the potential of selling high-value services in global markets. To boost our opportunities in the rapidly-growing area of services trade, businesses and governments alike need to understand where we are already successful, what opportunities are out there, and what barriers stand in the way of success in international markets.

The United States is Canada’s main market for services exports, just as it is for goods. Recent Conference Board research indicates that Canada’s potential for services exports is limitless, especially in emerging markets with huge populations, rising standards of living and more middle-class consumers. So how can we take advantage of these opportunities?

Webinar Highlights

Join Associate Director Danielle Goldfarb for this 60‑minute webinar where she presents new findings from the Conference Board’s Global Commerce Centre on high-value services trade in Canada. Danielle discusses this recent research project, and addresses topics such as:

  • Who is buying high-value services? What do they need? What markets are the fastest-growing?
  • What stands in the way of greater success in high-value business services trade for Canadian firms?
  • What actions by governments and business leaders would pave the way for increased services sales abroad?

About Danielle

Photo of Danielle GoldfarbDanielle Goldfarb is Associate Director of The Conference Board of Canada’s Global Commerce Centre, and co-author of Stronger Ties: CETA Tariff Elimination and the Impact on Canadian Exports, For Innovators Only: Canadian Companies’ EU Export Experience, and The 4 Faces of Europe (forthcoming). Maclean’s called her one of Canada’s top trade experts. She writes on Canada’s international trade, investment, and development policies. Danielle’s recent research and commentaries focus on selling Canada’s high value services globally, success strategies for Canadian companies in global markets, the Canada-EU trade deal, and immigrant exporters. Danielle has an M.Phil. in International Relations from Cambridge University and a B.Comm. in Honours Economics from McGill University.

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